Using Email to Create Forecasts

I know you're dying to know...

How can you use email to forecast sales projections? Here's how:

Email & Sales Forecasting

Email can be extremely effective because you may learn so much about your customers and form opinions about future clients too. You can identify behavior by tracking what people do with the emails you send to them.

• Put links in the emails that take customers and prospects to various pages on your web site. Using 'permission email' tools enable you to track which links are being visited on your web site and by whom.

• By tracking your web statistics, you can determine which pages 'convert' prospects into customers. The more people you can drive to that specific page or pages will result in an increase in new customers.

• It's important that you know your numbers in the business, especially if you're just getting started using any type of email marketing.

• Make sure everyone in your business is aware of your marketing campaigns so that they can be prepared for any resulting changes in demand.

Summary

Most all organizations forecast based upon past sales, which is good, but it only predicts future results by looking backward. Business trends and industries evolve constantly today. That's why I suggest that it's far better to watch how people respond to promotions and track where they go on web sites. You're much better prepared to predict consumer behaviors.

Now what if you have an 'information only' web site that is either internally focused or you're a non profit organization not selling products/services? Your intent then is to ensure you're providing relevant content. Track the click-throughs on your newsletter to see what interests the subscribers.

Either way, your email communications can be used to predict future sales or empower you to continue providing quality content.

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