I hope you all remember Tigger from your childhood, the fictional character from Winnie the Pooh and a very popular Character at Disney World and Disneyland. Tigger’s most memorable quote is, “Bouncing is what Tiggers do best!” However, the bounce rate of your web site is an entirely different story!
What is a ‘Bounce Rate’?
The Bounce Rate is the number of people who visit your web site and leave instantly without digging deeper into the site. All pages of your web site and also have a bounce rate. So what good is this information?
We all strive to ensure we have ‘qualified’ visitors coming to our web sites. One way to think about this would be to measure the traffic being referred to you from other web sites. If the visitors coming from another link have a very high ‘bounce rate’, it might be time to reconsider having a link from them.
Obviously, visitors may have been expecting something else when they clicked on the link. You must ask yourself if the traffic from that other web site is really relevant to your business. I get offers all the time to link to other web sites that promise to send lots of traffic my way. 'More' is not always better. I'd much rather have qualified visitors who are specifically looking for help with their web sites or want to use the web or email for marketing. Getting lots of web visitors to your web site doesn’t mean much if no one stays once they get there.
Most web hosts should be able to provide this report along with all other web statistics as part of their hosting services. If you’re not getting this type of reporting, it might be time to change hosts.
It’s sometimes frustrating to hear people discuss how they get hosting at little or no cost, but what they fail to understand is that they get little or no reporting with that. If you’d like to learn more about web hosting services from Excelleweb, please call me at 614-679-0912 and I can share with you sample reporting that will give you a competitive advantage over your competition.
To read an excellent article further discussing ‘bounce rates’, visit this link.
We all strive to ensure we have ‘qualified’ visitors coming to our web sites. One way to think about this would be to measure the traffic being referred to you from other web sites. If the visitors coming from another link have a very high ‘bounce rate’, it might be time to reconsider having a link from them.
Obviously, visitors may have been expecting something else when they clicked on the link. You must ask yourself if the traffic from that other web site is really relevant to your business. I get offers all the time to link to other web sites that promise to send lots of traffic my way. 'More' is not always better. I'd much rather have qualified visitors who are specifically looking for help with their web sites or want to use the web or email for marketing. Getting lots of web visitors to your web site doesn’t mean much if no one stays once they get there.
Most web hosts should be able to provide this report along with all other web statistics as part of their hosting services. If you’re not getting this type of reporting, it might be time to change hosts.
It’s sometimes frustrating to hear people discuss how they get hosting at little or no cost, but what they fail to understand is that they get little or no reporting with that. If you’d like to learn more about web hosting services from Excelleweb, please call me at 614-679-0912 and I can share with you sample reporting that will give you a competitive advantage over your competition.
To read an excellent article further discussing ‘bounce rates’, visit this link.
Interested in using email to market your business or organization? Send me an email at tom.anderson@excelleweb.com and I can provide you with a complimentary trial using the same tools that I used to create this newsletter.
Tom Anderson is the President/CEO of Excelleweb, LLC and can be reached at 614-679-0912 or by email at tom.anderson@excelleweb.com.
Read my new AmSpirit Business Connections Blog for networking tips...
Quote of the Month: "Many of life's failures are men who did not realize how close they were to success when they gave up."
--Thomas Edison
Tom Anderson is the President/CEO of Excelleweb, LLC and can be reached at 614-679-0912 or by email at tom.anderson@excelleweb.com.
Read my new AmSpirit Business Connections Blog for networking tips...
Quote of the Month: "Many of life's failures are men who did not realize how close they were to success when they gave up."
--Thomas Edison
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