If you don't remember anything else about successful web sites, remember these 3 web site goals:
- Have compelling text and graphics
- Make your web site easy to use
- Optimize your web site to rank high in search engines
Have Compelling Text and Graphics
Write the text on your web site with your customers in mind, not for you to tell the world how great you are. Refrain from using statements like 'we're the best' or 'the market leaders', etc. Everyone says they're the best, so why should I, Mr. Customer, choose to do business with you?
Tell stories of helping other clients in similar situations. Why? Because if the customer identifies with that situation, you'll have a better chance of getting their attention and getting them to contact you.
I've written about this many times before, but it goes without saying that you must use professional looking graphics that work well on all web browsers. Don't let your web developer get by just using Internet Explorer for viewing your web site. More people are using Mozilla Firefox and other browsers that are just as important to viewing web sites. Lazy developers will only develop for one browser and not check to see how the web site looks on other browsers.
Make Your Web Site Easy To Use
Don't make web visitors guess about where to navigate on your web site. Keep it simple and easy for them to find what they need quickly. It would be very helpful to 'map' out a web site using a flowchart type of program so that you can see how the hierarchy of the web site is established.
By doing this, you ensure that you do not forget anything important and you also make sure you have the proper flow of information on the site. Does it take too many clicks to find important pages? Should this page be a sub page under another section? Mapping out the site first will alert you to these types of problems.
Optimize Your Web Site for Search Engines
What good is your web site if no one can find it? Again, those of you who have been subscribers for awhile have read this in past newsletters.
But, here is a piece of information you may not have read in my past months' newsletters: Being ranked high in Google and other engines loses its importance if very few people ever search on those terms. That's why you need to work with a professional firm who can offer specialists in search engine marketing. They understand that not only do they need to optimize the web site for keywords and phrases, but to use the terms and phrases that are actually being searched on in the engines.
One more thing to implement: once you have the right keywords/terms/phrases, also check to find out how many other web sites are competing for those same terms. The most successful web sites find a happy medium where they choose popular keywords/phrases, but also those that aren't competing with millions of other sites.
Focus on these 3 key areas and you will be building a successful web site presence. Oh, and don't forget, this is an ongoing process that continually evolves over time. Embrace the journey and never rest on your laurels!
Interested in using email to market your business or organization? Send me an email at tom.anderson@excelleweb.com and I can provide you with a complimentary trial using the same tools that I used to create this newsletter.
Tom Anderson is the President/CEO of Excelleweb, LLC and can be reached at 614-679-0912 or by email at tom.anderson@excelleweb.com.
Referrals from those who know, like, and trust you can be the lifeblood for any business.
If you'd like to learn more about building business relationships with other professionals, visit www.amspirit.com to learn more...
Read my new AmSpirit Business Connections Blog for networking tips...
Quote of the Month:
"The real leader has no need to lead--he is content to point the way."
--Henry Miller
Write the text on your web site with your customers in mind, not for you to tell the world how great you are. Refrain from using statements like 'we're the best' or 'the market leaders', etc. Everyone says they're the best, so why should I, Mr. Customer, choose to do business with you?
Tell stories of helping other clients in similar situations. Why? Because if the customer identifies with that situation, you'll have a better chance of getting their attention and getting them to contact you.
I've written about this many times before, but it goes without saying that you must use professional looking graphics that work well on all web browsers. Don't let your web developer get by just using Internet Explorer for viewing your web site. More people are using Mozilla Firefox and other browsers that are just as important to viewing web sites. Lazy developers will only develop for one browser and not check to see how the web site looks on other browsers.
Make Your Web Site Easy To Use
Don't make web visitors guess about where to navigate on your web site. Keep it simple and easy for them to find what they need quickly. It would be very helpful to 'map' out a web site using a flowchart type of program so that you can see how the hierarchy of the web site is established.
By doing this, you ensure that you do not forget anything important and you also make sure you have the proper flow of information on the site. Does it take too many clicks to find important pages? Should this page be a sub page under another section? Mapping out the site first will alert you to these types of problems.
Optimize Your Web Site for Search Engines
What good is your web site if no one can find it? Again, those of you who have been subscribers for awhile have read this in past newsletters.
But, here is a piece of information you may not have read in my past months' newsletters: Being ranked high in Google and other engines loses its importance if very few people ever search on those terms. That's why you need to work with a professional firm who can offer specialists in search engine marketing. They understand that not only do they need to optimize the web site for keywords and phrases, but to use the terms and phrases that are actually being searched on in the engines.
One more thing to implement: once you have the right keywords/terms/phrases, also check to find out how many other web sites are competing for those same terms. The most successful web sites find a happy medium where they choose popular keywords/phrases, but also those that aren't competing with millions of other sites.
Focus on these 3 key areas and you will be building a successful web site presence. Oh, and don't forget, this is an ongoing process that continually evolves over time. Embrace the journey and never rest on your laurels!
Interested in using email to market your business or organization? Send me an email at tom.anderson@excelleweb.com and I can provide you with a complimentary trial using the same tools that I used to create this newsletter.
Tom Anderson is the President/CEO of Excelleweb, LLC and can be reached at 614-679-0912 or by email at tom.anderson@excelleweb.com.
Referrals from those who know, like, and trust you can be the lifeblood for any business.
If you'd like to learn more about building business relationships with other professionals, visit www.amspirit.com to learn more...
Read my new AmSpirit Business Connections Blog for networking tips...
Quote of the Month:
"The real leader has no need to lead--he is content to point the way."
--Henry Miller
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