Thoughts on Email

This month I've been getting asked more about email, so I thought it was a perfect opportunity to address it in my newsletter.

Use Your Own Email Account

Every time I meet someone and they hand me their business card I look to see their email address (by the way, everyone should have one on their card). If their email address is their name followed by @yahoo.com or @hotmail.com I instantly wonder about their credibility. I'm not being snobby, but it makes you wonder whether their business is in dire straits if they could not afford to set up a simple email address.

It requires very little expense for email hosting. I even have some clients who continue using their Yahoo or hotmail accounts, but it is forwarded to those email addresses from their new company email address. It just makes good business sense that you have your company name as the email address name instead of a third party like Yahoo or hotmail.

Still not convinced? Here other reasons why you should not use complimentary 'no-cost' email services:

• There is an increased chance that online merchants will refuse your order. Why? Because too much fraud is associated with these types of accounts. It's less risky for merchants to simply refuse orders from these email accounts.

• It can be difficult to even find an email address that's available, let alone memorable. There are just too many variations.

• When you send email from accounts like Yahoo or hotmail, often times ads and promotions are inserted in the bottom of the email. Do you really want to have that attached to your message when you're conducting business with others? It cheapens your company brand.

If you need assistance with setting up email hosting or web hosting please get in touch with me to learn more about available options.