In Michael Gerber's book, The E-Myth Revisited, he discusses how important it is for business owners to have a 'primary aim'. The 'primary aim' is what they value most. A purpose, if you will.
Web Sites' Primary Aim
The primary aim for any web site is its reason for existence on the internet. You must decide whether it is a marketing tool, an information tool, a way to deepen relationships with your customers, a storefront where visitors can shop and purchase items, or a way to automate some business process thereby creating efficiencies and saving money. It may be a combination of several of those.
I'm sure you can think of other reasons for web sites beyond the above examples. What is interesting is that many web sites on the net today can confuse the visitors to the site. The navigation may be complex and the text may be ambiguous and hard to follow. This results in a less than enthusiastic web site visit.
Be clear about what your web site should do for the visitor. Spell it out in no uncertain terms. Don't use 'fluff' in your text. Get to the point. Tell visitors what they will find on the site and why they should keep coming back. Compel them to want to interact with you!
Suggestions for Future Newsletters...
If you have a topic that you'd like for me to write about in future monthly newsletters, please call me or email me so I can use your suggestions and respond with newsletters based upon your interest areas.
Tom Anderson is the owner of Excelleweb, LLC and can be reached at 614-679-0912 or by email at tom.anderson@excelleweb.com.
Quote of the Month: "Don't go where the path may lead, go instead where there is no path and leave a trail."
--Ralph Waldo Emerson
