Spring is just about here, finally! It's time to clean out the garage, wash those dirty storm windows, detail your car from all that winter crud, and clean up your email list. Email list? That's right, you read it correctly.
Those of you who are already using email tools like iContact, may also have an extensive list of email addresses you've collected over the years. But how many of those email addresses are getting bounced? Do you even know? For those not using iContact or something similar, you might not even have reporting to let you know which email addresses may be bad.
So what should you do? You could send an email to everyone on the list asking them to re-opt in to your email communications. You'd have a much smaller list, but at least it would definitely be comprised of only those who do want to hear from you regularly.
Better yet, perhaps, is to use a software application that checks all of your email addresses in your list and lets you know which email addresses are no longer valid. I recently found a software application that does just that.
I am not affiliated with this company in any way nor am I a current user of their software. But if and when I do need to run my email lists to clean out invalid entries I will certainly give this software a try. From what I've seen it is very user-friendly and produces a nice result.
[http://www.deskshare.com/sev.aspx] Here is a link to the web site.
If you do use this application, I would be interested to hear from you on whether you found this to be a useful tool or not. Or if you know of other applications you like even better for this purpose please email me at tom.anderson@excelleweb.com and let me know what they might be. I can suggest again in a future installment of the monthly newsletter.
Those of you who are already using email tools like iContact, may also have an extensive list of email addresses you've collected over the years. But how many of those email addresses are getting bounced? Do you even know? For those not using iContact or something similar, you might not even have reporting to let you know which email addresses may be bad.
So what should you do? You could send an email to everyone on the list asking them to re-opt in to your email communications. You'd have a much smaller list, but at least it would definitely be comprised of only those who do want to hear from you regularly.
Better yet, perhaps, is to use a software application that checks all of your email addresses in your list and lets you know which email addresses are no longer valid. I recently found a software application that does just that.
I am not affiliated with this company in any way nor am I a current user of their software. But if and when I do need to run my email lists to clean out invalid entries I will certainly give this software a try. From what I've seen it is very user-friendly and produces a nice result.
[http://www.deskshare.com/sev.aspx] Here is a link to the web site.
If you do use this application, I would be interested to hear from you on whether you found this to be a useful tool or not. Or if you know of other applications you like even better for this purpose please email me at tom.anderson@excelleweb.com and let me know what they might be. I can suggest again in a future installment of the monthly newsletter.
Excelleweb Mentioned in Business First
I was interviewed in the most recent edition of Business First regarding decisions small business owners must make when starting a new business. Read the full article here.
Tom Anderson is the President/CEO of Excelleweb, LLC and can be reached at 614-679-0912 or by email at tom.anderson@excelleweb.com.
Tom Anderson is the President/CEO of Excelleweb, LLC and can be reached at 614-679-0912 or by email at tom.anderson@excelleweb.com.
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