Keep Them Coming Back...
One of the most important goals of any web site is to keep visitors coming back. The worst scenario would be to have an anonymous visitor come to the site, get frustrated because they can't find what they need, and leave, never to return. Or maybe they're just unimpressed because you've not done a very good job of compelling them to learn more, dig deeper into the site, or complete your 'contact us' form to begin a dialogue with you.
So what should you do to prevent this from happening? In Seth Godin's book, 'The Big Red Fez', he uses the analogy of web site visitors being much like monkeys looking for bananas. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the 'back' button.
I need to remind myself all the time that I need to keep refining my own web site to keep it updated with new text. Not only because it will keep visitors coming back, but search engines also will value your web site more if they see it as evolving and not stagnant.
Always think of your web site as a 'work in progress' and you'll be much more successful in getting your web visitors to keep coming back.
Tom Anderson is the President/CEO of Excelleweb, LLC and can be reached at 614-679-0912 or by email at tom.anderson@excelleweb.com.So what should you do to prevent this from happening? In Seth Godin's book, 'The Big Red Fez', he uses the analogy of web site visitors being much like monkeys looking for bananas. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the 'back' button.
| | You must write compelling web site copy that keeps the interest of the visitor. You must also create the navigation on your web site so that they can easily find any information. Remember, if they can't find the 'banana', they will get frustrated and leave. |
I need to remind myself all the time that I need to keep refining my own web site to keep it updated with new text. Not only because it will keep visitors coming back, but search engines also will value your web site more if they see it as evolving and not stagnant.
Always think of your web site as a 'work in progress' and you'll be much more successful in getting your web visitors to keep coming back.
September 2008
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