I receive a lot of email every day, as we all do. I also subscribe to quite a few email newsletters. I see a lot of mistakes being made that are easily fixed. I thought I'd spend a few minutes addressing some of these mistakes this month.
Tom Anderson is the President/CEO of Excelleweb, LLC and can be reached at 614-679-0912 or by email at tom.anderson@excelleweb.com.- Frequency is too much.
Some people send out too many newsletters in too short a time. You'll find that if you keep to a strict schedule more subscribers will open your email newsletters and you'll have less people 'unsubscribe' to your newsletter. How do you know if you're sending too frequently? Look at your 'open' rates in your admin area. If less people are opening messages, there is a strong possibility you need to send less. Maybe that weekly email should be monthly? - Have some consistency with formatting text and use of colors.
Too often I'll see an email newsletter that uses fonts that are too big, or they'll have several colors highlighting text. It looks a tad unprofessional. More importantly, many email filters will label multi-colored fonts and larger fonts as unsolicited bulk email (commonly referred to as sp*m). I didn't spell it because even using that word in my newsletter can trigger filters! - Say something meaningful in the subject line.
I actually received a newsletter awhile ago that had the subject line of 'Newsletter 1'. It didn't do much to pique my curiosity. You can use a catchy tag-line or just inform what your newsletter will be about that month. - Compress any photos/images so that they load quickly.
If you regularly send email newsletters and plan to use photos/images in them, do yourself a big favor and purchase a copy of PhotoShop Elements. This software enables you to re-size photos easily and compress them so that they display properly on the web and in your emails. Too often I'll see someone add a nice picture to their message, yet it takes 5-10 seconds for the image to load on my screen so that I may view it. Sometimes you'll get a big red X on your screen meaning that it will not load at all.
PhotoShop Elements is not too expensive (less than $100) and it'll save you headaches when trying to get your photos to display properly.
November 2008
Happy Thanksgiving
Quote of the Month:
" If you put off everything until you're sure of it, you'll get nothing done.."
-- Norman Vincent Peale
-- Norman Vincent Peale
Invest in your own personal development, visit the AmSpirit Development Forum on Mondays (7:30am) at Scrambler's Restaurant at Cleveland Avenue and I-270. Learn more at www.amspiritdevforum.com...
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