Most people think of their web site as 'billboard' to showcase their products and services. Sometimes that works perfectly. Often times, you sell yourself short when that is all you provide through your web site.
Take Jonathan Holfinger's company, Arrow Title Agency, for example. Jonathan is the owner of the company and his web site can be found at www.arrowtitle.com. In the web site, there are all kinds of useful bits of information including several calculators to help you determine closing costs under many different scenarios.
Jonathan could have just as easily copied and pasted some info about himself and the company only. Maybe add a few testimonials from clients, and finished the site. But he knows that to separate himself from others in his industry, he must provide a unique experience. That's why he focused on creating a web site that serves others as a resource for them. Realtors and others frequently visit just to use the tools listed on the site. Web visitors' perception of the quality Arrow Title provides is much higher even before they meet with Jonathan, because of the experience he's created for them through the web site.
Oh, and by the way, Excelleweb assisted Jonathan in the design for the site (shameless plug inserted here).
As you ponder what you'd like to improve with your web site in 2008, think about ways you can improve your business relationship with your customers and prospects. What is it that you could provide to make their interaction with you even better?
Take Jonathan Holfinger's company, Arrow Title Agency, for example. Jonathan is the owner of the company and his web site can be found at www.arrowtitle.com. In the web site, there are all kinds of useful bits of information including several calculators to help you determine closing costs under many different scenarios.
Jonathan could have just as easily copied and pasted some info about himself and the company only. Maybe add a few testimonials from clients, and finished the site. But he knows that to separate himself from others in his industry, he must provide a unique experience. That's why he focused on creating a web site that serves others as a resource for them. Realtors and others frequently visit just to use the tools listed on the site. Web visitors' perception of the quality Arrow Title provides is much higher even before they meet with Jonathan, because of the experience he's created for them through the web site.
Oh, and by the way, Excelleweb assisted Jonathan in the design for the site (shameless plug inserted here).
As you ponder what you'd like to improve with your web site in 2008, think about ways you can improve your business relationship with your customers and prospects. What is it that you could provide to make their interaction with you even better?
Tom Anderson is the President/CEO of Excelleweb, LLC and can be reached at 614-679-0912 or by email at tom.anderson@excelleweb.com.
