Excelleweb Blog by Tom Anderson: Missing the Point with Social Media

Social Media is one of the hottest topics on the planet right now. The funny thing is, some think they know everything about it, while others have no idea what that term even means. As Wikipedia defines it, Social Media is the collection of "primarily Internet and mobile-based tools for sharing and discussing information among human beings."

That's a good start. Using mediums like Facebook, LinkedIn, Twitter, and many others allows you to create profiles. There you can post commentary, video, audio, links, etc.

But what about business? Many see these web sites as a purely social network to upload their child's birthday party pictures and share witty comments about American Idol or whatever ballgame they watched last night. They're wrong. It's much more than that.

I was fascinated to read an article this week where results of a survey stated that a large percentage of CMOs (Chief Marketing Officers) had little or no interest in employing Social Media as part of their overall marketing strategy. What!!?? Read the article here.

How should this be interpreted? I believe it's one of two things. Either traditional marketers are threatened by change in how marketing gets done or they're uninformed about how to really implement a correct strategy.

I'm launching a series of webinars including how to apply social media to business sometime in February. If you're interested in attending any of these events, please send me an email at webinar@excelleweb.com. I'll be sure to notify you of exact dates/times of the events.

Performance Dynamics Systems Launches New Web Site

Excelleweb is pleased to announce the launch of Performance Dynamic Systems new web site. Dave Smith, Owner of PDS, works in the Columbus, Ohio area. Dave helps clients get past many challenges in their business or assists them in getting even better results than they're alreading getting. He has many programs designed to help build profits, help organizations find the right employees, and build cohesive teams.

Dave asked for Excelleweb's help in building his company brand through the web site. He wanted a fresh design, yet simple and easy to find information. While there are still a few areas to be edited with new content, the new site better portrays Dave Smith as the professional business coach that he truly is. Visit the new site here.

Tom Anderson to Speak in Wooster, Ohio on Feb. 11th

I have the pleasure of speaking to the Wayne-Holmes County Marketing network at noon on Feb. 11th at the Wooster Public Library. If you find yourself in Wooster that day, stop by to learn all about "Email Marketing in 2009". Here is a link to the newspaper announcement.

Other Blogs By Tom Anderson
AmSpirit Business Connections
Westerville Woods Civic Association

Tom Anderson is the President/CEO of Excelleweb, LLC and can be reached at 614-679-0912 or by email at tom.anderson@excelleweb.com.

January 2009