Excelleweb Blog by Tom Anderson: Waterproofing Your Web Site...

As the snow melts and Winter turns to Spring, it's that time of year when people experience leaky roofs and/or basements. How about your web site? Does it leak too?

Let me explain. How do you know if you have a web site that leaks? Every time you have an anonymous web site visitor come to your web site and do nothing, you have a leaky web site. If they're not reaching out to you or taking some sort of action you have a bit of a problem. Granted, not every single visitor is going to call you right away and jump at the chance to buy your products and/or services. But your conversion rate should be monitored so you know if you're getting a fair amount of people interacting with you.

Your bounce rate is a great indicator of conversions. A bounce occurs when someone visits, but leaves immediately without doing anything on the web page. If your bounce rate is under 25% you should be glad. Anything over 40% and you should consider changes to the web site. Your web site statistics with give you this type of information.

If you want to read a really great article on this topic, please visit this link. You'll also learn about other factors that can help you 'waterproof' your web site.

Webinars Being Planned

I made an announcement recently about a series of webinars I plan to offer to the public. I've found additional content to add to the webinars to make them even better, so please bear with me as I put the finishing touches on some of these events.

Many of you have already expressed an interest in attending and have asked that I provide the specific details. I promise that I will have the info ready to distribute very soon. I want to keep the costs affordable for everyone, but also ensure I provide great value so attendees will be pleased with the knowledge gained from their participation in the webinars.

Other Blogs By Tom Anderson
AmSpirit Business Connections

Tom Anderson is the President/CEO of Excelleweb, LLC and can be reached at 614-679-0912 or by email at tom.anderson@excelleweb.com.

February 2009