What's Your Story?

Everyone has a story to tell. At least they should. When you meet someone at a networking event and they ask, 'What do you do?', how do you respond?

Storytelling is about the absolute best thing you can do to connect with your target audiences. Your web site should be no different.

How often have you visited a web site filled with jargon and 'industry-speak' that talks of 'leveraging opportunities' and creating 'win-win situations' and 'going to the next level'? Wouldn't it be more effective to reference a few success stories you've had with other clients and speak in layman's terms?

Web site visitors need to know that you can offer them help to solve a problem or take advantage of an opportunity. If they see themselves in the context of others you have helped, they will feel compelled to interact with you. If they're lost in trying to translate all your technical terms, they'll most likely leave your site not knowing whether you could help them or not.

Keep your stories brief and highlight the results. That will be the magic formula to bring more prospects to your doorstep asking you to help them.

Elmer's Products Releases Earth Day Newsletter

Excelleweb works with Elmer's Products to create and execute their email newsletters on an ongoing basis. They have developed a program to help teachers and students learn the importance of recycling products called the 'Glue Crew'. You can learn more about this program by going to the Glue Crew web site. To view the Earth Day Newsletter, click here.

Tom Anderson is the President/CEO of Excelleweb, LLC and can be reached at 614-679-0912 or by email at tom.anderson@excelleweb.com.

April 2009