Thursday, January 28, 2010
Wednesday, January 27, 2010
Sunday, January 17, 2010
Tips to Protect Your Database
If you have an email sign up form on your web site to gather subscriber information, it's a good idea to monitor the database to weed out any impostors. Recently, I was reviewing information for an upcoming client meeting and noticed someone in their database had signed up as the first and last name of 'Test Record'.
Normally I would have ignored it but noticed that the ending to the email address was the name of a consulting company not affiliated with the client. In reporting this to my client, we found out that the company in question had been soliciting them for business in the past. Essentially what they were attempting to do was monitor my client's email campaigns and gain further information about them. In no way were they the intended target audience.
It's a good idea to browse through your subscriber database periodically to ensure 'seeded addresses' (that's the term sometimes used to define fake email addresses) are not cluttering up your database.
Another item to be cautious about is protecting your own personal data. An article in the Columbus Dispatch on January 17th detailed information about 'phishing'. Phishing is the act of attempting to trick people into giving up personal information through email messages that look like they are coming from legitimate sources like banks and credit card companies. Don't fall victim to it. Call your bank or credit card company to verify whether they needed to contact you.
Deceptive con artists are constantly trying to trick people into divulging personal data so that they can use the information to open up other accounts. Worse yet, they could try to gain access to your money or credit lines.
Normally I would have ignored it but noticed that the ending to the email address was the name of a consulting company not affiliated with the client. In reporting this to my client, we found out that the company in question had been soliciting them for business in the past. Essentially what they were attempting to do was monitor my client's email campaigns and gain further information about them. In no way were they the intended target audience.
It's a good idea to browse through your subscriber database periodically to ensure 'seeded addresses' (that's the term sometimes used to define fake email addresses) are not cluttering up your database.
Another item to be cautious about is protecting your own personal data. An article in the Columbus Dispatch on January 17th detailed information about 'phishing'. Phishing is the act of attempting to trick people into giving up personal information through email messages that look like they are coming from legitimate sources like banks and credit card companies. Don't fall victim to it. Call your bank or credit card company to verify whether they needed to contact you.
Deceptive con artists are constantly trying to trick people into divulging personal data so that they can use the information to open up other accounts. Worse yet, they could try to gain access to your money or credit lines.
Saturday, January 16, 2010
What Makes the 'Best' Better Than Others?
A summary of an excerpt from Jon Gordon's book, 'Training Camp':
“There is no secret recipe.”
“If you incrementally improve each day, each week, each month, by the end of the year you’ll see remarkable results and growth. When you zoom-focus on the process, the outcome takes care of itself.”
“Master the fundamentals.”
THE BEST KNOW WHAT THEY WANT
“I think a lot of people spend their life being average or good at something, but they don’t strive to be great.”
“The best of the best not only know what they want, but they want it more.”
“The best of the best not only know what they want, but they want it more.”
THE BEST WANT IT MORE
“We cannot measure desire in terms of mere thought and wishes.”
“The best not only do the things that others won’t do and invest the time others won’t invest, but they do so with passion and intent to get better. The best are never satisfied with where they are.”
“The best not only do the things that others won’t do and invest the time others won’t invest, but they do so with passion and intent to get better. The best are never satisfied with where they are.”
THE BEST ARE ALWAYS STRIVING TO BE BETTER
“If you are striving to get better, then you are always growing. And if you are always growing, then you are not comfortable. To be the best, you have to be willing to be uncomfortable, and embrace it as a part of your growth process.” It’s a process…
“The best see where there is room for improvement and their humility and passion drives them to improve. The average ones however, don’t see it or don’t want to see it.”
“The fact is past success does not determine future success. Future success is the result of how you work and prepare and practice and how you strive to improve everyday. It’s a commitment that the best of the best make every week, every day, every hour, and every moment. Force yourself to be uncomfortable.”
“The best see where there is room for improvement and their humility and passion drives them to improve. The average ones however, don’t see it or don’t want to see it.”
“The fact is past success does not determine future success. Future success is the result of how you work and prepare and practice and how you strive to improve everyday. It’s a commitment that the best of the best make every week, every day, every hour, and every moment. Force yourself to be uncomfortable.”
THE BEST DO ORDINARY THINGS BETTER THAN EVERYONE ELSE
“Vision without execution is hallucination.”
“Work hard on the right things. It means you must identify the very ‘little things’ that are fundamental to your success, and then you must focus on them, practice them, and strive to execute them to perfection.”
“Work hard on the right things. It means you must identify the very ‘little things’ that are fundamental to your success, and then you must focus on them, practice them, and strive to execute them to perfection.”
THE BEST ZOOM-FOCUS
“There is no secret recipe.”
“If you incrementally improve each day, each week, each month, by the end of the year you’ll see remarkable results and growth. When you zoom-focus on the process, the outcome takes care of itself.”
“Master the fundamentals.”
THE BEST ARE MENTALLY STRONGER
“Being mentally strong means you stay positive through adversity. It means you are resilient when facing pressure, challenges and change.”
Weed and feed: “Each day you need to weed out negativity and feed it positivity. You need to weed out the self-doubt and negative talk and feed it positive thoughts, memories and visuals.”
“Pay attention to your thoughts…weed out negative thoughts.”
“Being positive or negative is a habit, and you choose the positive.”
Weed and feed: “Each day you need to weed out negativity and feed it positivity. You need to weed out the self-doubt and negative talk and feed it positive thoughts, memories and visuals.”
“Pay attention to your thoughts…weed out negative thoughts.”
“Being positive or negative is a habit, and you choose the positive.”
THE BEST OVERCOME THEIR FEARS
“Those that succeed, those that reach the pinnacle of greatness, are able to face this battle (overcoming fear) and win.”THE BEST SEIZE THE MOMENT
“Ironically, even the best have a dream and a vision within their sights. It is the journey, not the destination that matters the most to them. The moment is more important than the success or failure.”
“When the best are in the midst of their performance they are not thinking ‘What if I win?’ or ‘What if I lose?’ They are not interested in what the moment produces, but they are only concerned with what they produce in the moment.”
“Rather than hiding from pressure, they rise to the occasion. As a result, the best define the moment rather than letting the moment define them.”
“You define the moment.”
“Make every moment of your life count. Realize that this is your one shot, yet don’t focus on the result of the outcome of the shot. Just focus on the shot.”
“Seize the moment.”
“When the best are in the midst of their performance they are not thinking ‘What if I win?’ or ‘What if I lose?’ They are not interested in what the moment produces, but they are only concerned with what they produce in the moment.”
“Rather than hiding from pressure, they rise to the occasion. As a result, the best define the moment rather than letting the moment define them.”
“You define the moment.”
“Make every moment of your life count. Realize that this is your one shot, yet don’t focus on the result of the outcome of the shot. Just focus on the shot.”
“Seize the moment.”
THE BEST LEAVE A LEGACY
“You leave a legacy by living and working with a bigger purpose, you leave a legacy by making your life about more than just you. You leave a legacy by moving from success to significance.”THE BEST MAKE EVERYONE AROUND THEM BETTER
“The point is to strive to be your best and inspire others to be their best, because it’s in the striving where you find greatness, not in the outcome.”
Good article, but rather title everyone as winners and losers, I'd rather he would have used 'successful and unsuccessful' people. http://ping.fm/QxF2Q
Do me a favor? If you have a web site, take the opinion poll question appearing on my blog in the right margin http://ping.fm/ctGSh
Friday, January 15, 2010
Thursday, January 07, 2010
While working with a client's email campaign this week, I uncovered a seeded address in their database. I now have a topic for my email newsletter this month, that's for sure. If you're asking yourself, what is a 'seeded email address'?, then you need to subscribe to my email newsletter so that you'll learn what it is and why you should never have them in your email subscriber database. I was really annoyed on behalf of my client and they were upset as well.
If you want to learn more, visit my web site at www.excelleweb.com and subscribe to my email newsletter on the form provided on the left side of the home page.
If you want to learn more, visit my web site at www.excelleweb.com and subscribe to my email newsletter on the form provided on the left side of the home page.
Tuesday, January 05, 2010
Happy New Year everyone!
It is a new year and a new decade, depending on who you talk to. Some of you may have noticed the letters to the Columbus Dispatch editor this week complaining about whether we're in a new decade or not. I have better things to do than worry about things like that, right?
In any case, it was time for a new blog template and I've adjusted it just a bit to keep up with the times. I'll still be archiving my email newsletters here, but will also be posting more often if anything newsworthy needs to be shared.
It's going to be a tremendous 2010!!
It is a new year and a new decade, depending on who you talk to. Some of you may have noticed the letters to the Columbus Dispatch editor this week complaining about whether we're in a new decade or not. I have better things to do than worry about things like that, right?
In any case, it was time for a new blog template and I've adjusted it just a bit to keep up with the times. I'll still be archiving my email newsletters here, but will also be posting more often if anything newsworthy needs to be shared.
It's going to be a tremendous 2010!!
Subscribe to:
Posts (Atom)
