Thursday, May 13, 2010
Tour de Cure takes place on June 5th...please sponsor me in this bike race to fund research to fight Diabetes http://ping.fm/IIIVC
Ways to Improve Your Email Marketing
This month I'll share some tips with you on how to improve your email marketing efforts. While this is not a complete list, it will give you a great start on your way to becoming very effective using email as a tool to deepen relationships with your customers and prospects. Following is a list of things to consider when you begin your email campaigns:
- Ask for their email address. Duh! This is forgotten most of the time. What works for me is to ask for their business card and look to ensure an email address is listed. Then I simply ask if they would like to get my ‘complimentary’ email newsletter.
- What's in it for them? Make sure they know what you will be sending out on a periodic basis. If it’s just you ‘selling’ that’s probably not going to work. Let them know you’ll be providing valuable information, incentives, anything that will help them.
- Follow-through. Too often, marketers set expectations yet either don't follow through or stray from the promise. If you state that you’ll be sending a monthly newsletter, don’t send out 2 or 3 a year. You will lose credibility with your audience.
- Use clean designs that are simple. I see some emails that are so busy (bright colors everywhere without consistency and font sizes all over the board) it’s overwhelming and quite frankly…they’re ugly.
- Clear, actionable call to action. If there’s something you want your subscribers to do make it easy for them. Don’t make them guess. I’m part of a charity bike race for the American Diabetes Association on June 5th. I’ll use this link as an example of a ‘call to action’ and to ask you if you’d like to sponsor me at the same time. You can see the link in the next section below.
- Personalization. When sending to hundreds or thousands of subscribers, why not give them the impression you’re writing specifically to them? Most people realize by now that this is automated, but it still works. Statistics show that personalized emails are always opened at a higher rate than those that are not.
- Integration. Using links in your email messages can drive more visitors to your web site, Facebook page, Twitter page, Linkedin page, etc. With email tools like iContact, you can then track all the clicks to see where the interests are with each subscriber.
Excelleweb Teams Up to Fight Diabetes
I, along with my wife and two friends, are riding in a charity bike race on June 5th to help fund research to find a cure for Diabetes. The Tour de Cure race takes place all over the country, but will be in Central Ohio on June 5th. If you'd like to make a donation for the cause, please click on this link and follow the instructions. I truly appreciate it and those affected by Diabetes appreciate it as well.
Tuesday, May 04, 2010
Training is in high gear this month in preparation for the TourDeCure race on June 5th. Any donations are appreciated. http://ping.fm/FKCzV
Subscribe to:
Posts (Atom)
