another web site project approval today, the 3rd one this week. Search engines brought one, networking brought the other two my direction.

Golfers interested in playing on June 18th supporting Diabetes research? Registration form available at http://ping.fm/8acTE

updated the Towne Centre web site http://ping.fm/GJsHZ Read the member success stories link on the home page. Good stuff!

Finding More Email Newsletter Subscribers...

First, let me congratulate all of you for getting your taxes done on time! Happy April 15th! For those of you who haven't finished their returns yet, you should probably save my newsletter and read it a little later...stop procrastinating!

This month I wanted to share some ideas with all of you about how to find more subscribers to your own email newsletters. Many of you who know me personally have heard me say that back in 2004 I started with 16 subscribers and since then I've multiplied that many times over. How did I do it? I used just some of the techniques that I am going to list here for you. Some of these I've come up with on my own and others I've found through researching the internet for ideas.

1. Put an offer on the back of your business cards to get people to sign up for your newsletter.
2. Tradeshows - Bring a clipboard or sign-up book with you to tradeshows and ask for permission to send email to those who sign up.
3. Include a newsletter sign-up link in your signature of all of your emails.
4. Join your local chamber of commerce, email the member list (if it's opt-in) about your services with a link to sign up to your newsletter.
5. Host your own event - Art galleries, software companies (one here has a party every quarter and invites the neighboring businesses), retail shops, consultants (lunch & learn) can all host an event and request attendees to sign up.
6. Offer a birthday club where you give something special to people who sign up.
7. Incentivize your employees - Give them $ for collecting VALID email addresses.
8. Giving something for free like a PDF. Make visitors sign up to your opt-in form before you let them download it.
9. Referrals - Ask you customers to refer you, and in exchange you'll give them a discount.
10. Bouncebacks – Get them back! - Send a postcard or call them asking for their updated email address.
11. Trade newsletter space with a neighboring business, include a link for their opt-in form and ask them to include yours in their newsletter.
12. SEO - Make sure you optimize your site for your keywords. You need to be at the top of the natural search when people are looking for your products or services.
13. Giveaways - Send people something physical and ask for their email address as well as their postal address.
14. Do you have a postal list without emails? Send them a direct mail offer they can only get if they sign up to your email list.
15. Include opt-in forms on every page on your site.
16. Popup windows - When someone attempts to leave your site, pop up a window and ask for the email address.
17. Include a forward-to-a-friend link in your emails just in case your recipient wants to forward your content to someone they think will find it interesting.
18. Include a forward-to-a-friend on every page of your site.
19. Offer a community - Use Ning as your easy-to-set-up community and have your visitors interact and sign up for your newsletter.
20. Offer "Email only" discounts and don't use those offers anywhere but email.
21. Telemarketing - If you've got people on the phone, don't hang up until you ask if you can add them to your newsletter.
22. Put a fishbowl on your counter and do a weekly prize giveaway of your product - then announce it to your newsletter. Add everyone who put their card in on to your newsletter list.
23. Include an opt-in form inside your emails for those people who get your email forwarded to them.
24. Tradeshows - Collect business cards and scan them into a spreadsheet. Make sure you ask permission to send email to them, then mark the card.
25. Use Facebook - Host your own group and invite people to it, then post new links often. From time to time, post a link to sign up for your newsletter.
26. Use Facebook - Post the hosted link from your newsletter into Linked Items to spread the word.
27. Use Facebook - Include an opt-in form on your Facebook Fan page.
28. Use Twitter - Twitter the hosted link of your email campaign every time you launch.

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US Laser Inc. Launches Email Newsletter

My good friend Jeff Rosenberg at US Laser just recently began offering email newsletters to his customers and prospects. If you need any type of printer, scanner, toner cartridges, or service for your existing office equipment you should give them a call (614) 487-3373. They'll take good care of you. Sign up for their email newsletter by sending an email to sales@uslaser.com. You'll receive tips on fixing errors as well as incentive offers.