Excelleweb Blog by Tom Anderson: How Do You Decide What is Important?

My wife, Cheryl, and I have really enjoyed cycling the past couple of years and have worn out the bike paths in and around Westerville, Ohio, where we live. Cheryl's brother visited recently and he is an avid cyclist as well from Arlington, Texas. He's ridden in many competitive races.

We were discussing what kinds of bikes to buy when we decide to upgrade what we currently have. He told us emphatically to 'Get the best bike you can afford'. Decide on the features you want and shop for the bikes that offer the most features for your price range. Do not shop based on price only. If you obsess over the price you will end up getting something that you'll be very unhappy with in a short time.

This makes a lot of sense as it relates to technology too. I often times run across potential clients who only want to spend X number of dollars on their web site. That's not a problem, unless they discard the most important benefits and/or features in the process.

What we should all do in making any buying decision is to decide what features/benefits are an absolute 'must'? What then can we live without? It can always be phased in later if necessary. If your web site has been scaled down so much because of cost concerns, is it providing any value? If it has no 'return on investment', any money put into it was wasteful. Prioritize your list of 'must haves' and phase them in over time. You'll eventually get where you need to be with your web site and not spend your budget foolishly.

Cox-Colvin & Associates Launches Email Newsletter

Cox-Colvin & Associates recently launched their first email newsletter with the help of Excelleweb. They have a wide variety of expertise concerning environmental issues and are located in Plain City, Ohio. Please visit Cox-Colvin's web site to learn more about this environmental consulting firm (http://www.coxcolvin.com).